Eminem's Eight Mile Style LLC, the publisher that handles Eminem's copyrights, has filed a Law suit against Audi AG in Germany's Hamburg Regional Court for making an unauthorized use of his smash "Lose Yourself" in its new 2012 Audi A6 Avant commercial and using elements similar to his Chrysler 200 advertisement.
Seeking a cease-and-desist order against the company, Eight Mile Style additionally sued for damages against Audi, which has only aired the commercial in Europe. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign," said Joel Martin, spokesperson for Eight Mile Style.
Eminem's Chrysler 200 commercial, part of the "Imported From Detroit" campaign, originally aired during the Super Bowl. He was credited with helping Chrysler Group LLC post its first profitable quarter since it filed for bankruptcy two years ago, helping the corporation increase its net revenues by 35 percent.
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